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MADS develops advertising services and a network connecting brands with Arabic-speaking consumers.
MADS focuses on advertising for the Middle East and North Africa, connecting brands with Arabic-speaking audiences. Its target markets include the United Arab Emirates, Saudi Arabia, Egypt, and Morocco. Founded in 2006, the company is based in Amsterdam, Netherlands. In November 2011, it raised EUR 1.00 mn in a Series B round led by OTM Investments.
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