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Magic AI develops digital personal training software using connected equipment and sensors.
Founded in 2021 and based in London, UK, Magic Tech Ltd., trading as Magic AI, develops AI wellness software and connected fitness equipment. Its Magic Mirrors use cameras and sensors to analyze user data and provide personalized strength training routines and real-time feedback. In September 2026, it raised GBP 8.3 million in Series B funding co-led by Beringer Capital and IW Capital, with participation from PXN Group, Accelerate Ventures, Ventures Together, and Active Partners.
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