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Gold Coast-based Makeup Cartel makes cruelty-free and vegan skincare and beauty brands, including esmi, PONi and Lip Heroes.
Makeup Cartel Pty Ltd was founded in 2013 in Gold Coast, Australia, and is led by CEO Evette Hess-McEwan. It develops skincare and beauty products formulated to be cruelty-free and vegan when possible, under brands including esmi Skin Minerals, PONi Cosmetics and Lip Heroes. The products are sold wholesale to salons, retailers and consumers in Australia and several other countries. In April 2020 Point King Capital provided AUD 10 million in a buyout to support international growth.
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