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Salt Lake City-based provider of statistical testing software that helps retailers evaluate in-store strategies before rollout.
Founded in 2016 and headquartered in Salt Lake City, US, MarketDial, Inc. provides a platform for statistically valid tests of retail strategies such as promotions, layouts and product placement. Clients include large retail chains, convenience stores, grocers and restaurants, mainly in the United States, and pay subscription fees. Founders Johnny Stoddard and Morgan Davis built the company. It raised a USD 7.5 mn Series A round led by Crosslink Capital, and in November 2021 it raised USD 7.5 mn in growth funding.
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