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Marketing Applications provides survey software and data collection tools for research and customer experience.
Founded in Tokyo in 2006 as Borders, Marketing Applications provides SaaS for consumer research, including survey creation, distribution, tabulation and research operations. Its platforms are used by more than 200 companies, including research firms, consumer goods manufacturers and advertising agencies. The company also offers a data collection platform based on zero-party data and merged with Data Technology Lab in 2021.
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