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Match Box connects brands with consumers for product testing, preference research and feedback.
Founded in 2020 and based in Shanghai, China, Match Box operates a co-creation platform where brands collect consumer preferences and invite users to test samples and provide feedback. It serves more than 30 brands, including 21cake and Joliyoyo. Founder and CEO Jay Fu holds an MBA from Harvard Business School and Imperial College London. Following 2021 funding, the company planned to expand its customers and team and upgrade its algorithms and CEM system.
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