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Matchaful sells single-origin matcha from Japanese family farms, plus tools and plant-based snacks, based in Brooklyn, US.
Founded in 2016 in Brooklyn, US, Matchaful sells premium, sustainably sourced matcha under a farm-to-whisk approach. Its Kiwami and Hikari single-origin lines are ground to order from tea grown on multi-generational family farms in Japan, and it also sells curated tools and plant-based snacks. Sales are direct, through subscriptions and through retailers, mainly in North America. The company was started by Hannah Habes and raised USD 0.1 million in Venture Debt from Right Side Capital Management on August 1, 2017.
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