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New York-based market research and brand tracking firm, formerly known as LRW, that delivers consumer insights to businesses.
Founded in 1973 in New York, Material Holdings, LLC, formerly known as LRW, provides market research, brand tracking, consumer insights and data analytics. The company was established by Maria Kataryan and Pavel Rueda, with David Sackman as CEO. In July 2015, Tailwind Capital acquired a majority stake, with financial terms undisclosed. Its listed stage is Seed.
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