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UK sports nutrition company selling protein powders, hydration products and performance supplements such as MaxWhey and Promax.
Founded in 1995 in the UK, Maximuscle Ltd makes sports nutrition products for athletes and fitness users, including MaxWhey, Promax and Progain. GlaxoSmithKline acquired the company in December 2010 for GBP 162 million from Darwin Private Equity. In 2011 the company reported revenue of GBP 59,971,085.50 and EBITDA of GBP 1,899,373.80.
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