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MaxPoint Interactive provides display advertising using consumer browsing and purchasing insights.
MaxPoint Interactive developed display advertising tools that use consumer behavior data to target campaigns, including ads featuring nearby stores and relevant products. Founded in 2006, the company was based in Morrisville, US. It raised USD 78.4 mn through its IPO on March 5, 2015, and Valassis Communications acquired it in August 2017 for USD 95 mn.
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