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Shanghai-based membership marketing retailer of health and beauty products, listed on NASDAQ under MCOX.
Mecox Lane International Mail Order was founded in 1996 and is based in Shanghai, China. The company runs member marketing for health and beauty products under brands including Zukio, LA CELLER and Maxi Care, and in 2016 it built a life home membership system linking consumers, sharers and operators. It was listed on NASDAQ in October 2010 under the code MCOX. In 2014 it reported an operating profit of CNY 7.122 million and a net profit of CNY -16.35 million.
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