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New York-based vegan cosmetics brand with shades designed for Black and brown women, sold online and in retail stores.
Mented Cosmetics, Inc., founded in 2017 by KJ Miller and Amanda E. Johnson and based in New York, US, sells vegan cosmetics, including nude lipstick and nail polish shades made for Black and brown women. Its range covers face, lip, cheek, eye and nail products, along with brushes, shade-matching consultations and gift cards. It sells through e-commerce and offline retail stores. West Lane Capital Partners acquired the company in April 2024 from a group of earlier investors.
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