Mercury Fan builds university-branded digital communities and collectibles for college sports fans.
Founded in 2021 and based in Massachusetts, Mercury Fan connects sports fans with athletes and companies through university-branded community platforms. It works with athletic programs to offer digital collectibles, NFT-based memberships, and gated events. Its partners include athletic programs at Kansas, Kentucky, Clemson, UCF, Oklahoma, and Villanova. In October 2022, Multicoin Capital led a USD 7.5 million seed round, with participation from Brevan Howard Digital, Crosslink Capital, and North Island Ventures.
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