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Merisant develops and markets sweeteners and flavor enhancers, including plant-based alternatives to sugar.
Founded in 2000 and based in Chicago, Merisant makes and markets sweeteners and flavor enhancers under brands including Whole Earth Sweetener, Pure Via, Wholesome, Swerve, Equal, Canderel, and MAFCO. Its products are sold through retail and food service channels. Flavors Holdings Inc acquired the company from Wayzata Investment Partners in October 2014.
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