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Merit Incentives provides cloud-based customer and employee engagement, rewards, and incentive programs.
Founded in 2016 and based in Dubai, Merit Incentives develops cloud-based platforms for loyalty programs, employee engagement, sales incentives, and rewards fulfillment. It has more than 70 employees and branches in Riyadh, London, Singapore, Kuwait, Cairo, and Lahore. In February 2025, it raised USD 25 million in Series B funding co-led by Alistithmar Capital and Tech Invest Com, with participation from Endeavor Catalyst, Stride Ventures, and Salica Investments, to expand markets, infrastructure, and AI-driven services.
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