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Rotterdam market research firm offering advertising testing, brand assessment and shopper insights, acquired by Toluna in 2023.
Founded in 1999 in Rotterdam, Netherlands, MetrixLab BV provides quantitative and qualitative market research, including advertising testing, brand assessment, media effectiveness and shopper insights. Its services draw on a global panel of over 79 million consumers. On May 15, 2023, Toluna Holdings Limited acquired MetrixLab BV from Macromill, Inc. Thijs Elias is the CEO.
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