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MILLY ROCK Group incubates fashion brands and manages online creator partnerships.
Founded in 2021 and based in Beijing, China, MILLY ROCK Group develops fashion brands through product design, production, marketing, and sales channels. It operates through online stores and physical buyer stores and works with internet celebrities. Its incubated brands include Autumn Daze, CEEC, LVXWA, Milly Rock, and Henry Burch & Nick Burch.
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