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Minimalist sells skincare and haircare products formulated for specific skin and hair concerns.
Founded in 2020 and based in Jaipur, India, Minimalist sells skincare and haircare products, including serums, shampoos, moisturizers, and hair masks. Hindustan Unilever Limited agreed to acquire the company for USD 825.22 mn on January 22, 2025, from Peak XV Partners, Sequoia Capital, and Unilever Ventures. The company was founded by Chirag Gander, Jeff Lightfoot, Mohit Yadav, Rahul Yadav, and Sahil Vaidya.
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