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MINISO Korea sells affordable lifestyle and everyday products such as home goods, beauty items and personal care items.
Founded in 2016 and headquartered in Seoul, South Korea, MINISO Korea sells home goods, beauty products and personal care items to individual consumers and businesses. Sales are mainly direct-to-consumer through an online platform, supplemented by partnerships with retailers. Business Insight, Inc., Retail&Insight, Inc. and Korea Development Bank acquired a 95.71% majority stake in October 2019. The company reported revenue of USD 7.10 mn and an EBITDA of USD -5.18 mn in its most recent year.
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