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Berlin retail analytics company that combines online and offline consumer data to inform retail marketing.
Founded in 2013 in Berlin, Germany, Minodes GmbH provides retail analytics that track customer behavior across online and offline interactions. Telefónica Germany NEXT GmbH acquired the company in May 2017. Its Series A round raised EUR 3.55 mn led by Market Tech Holdings, at a valuation of EUR 14.879 mn.
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