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New York-based digital media company focused on sports, operating brands such as Sports Illustrated and The Players' Tribune.
Founded in 2011 by Asaf Peled and Gili Beiman, Minute Media is a digital media company focused mainly on sports. Its brands include Sports Illustrated, The Players' Tribune, 90min, Mental Floss, The Big Lead, DBLTAP and FanSided. It earns revenue from advertising partnerships, programmatic advertising through its supply-side platform and content monetization. In September 2025, Minute Media, a portfolio company of Battery Ventures, Vintage Investment Partners, Gemini Israel Ventures, Dawn Capital, Goldman Sachs Asset Management and BlackRock, acquired VideoVerse.
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