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Shanghai-based cosmetics shopping platform built around video makeup tutorials, established in 2014.
Established in 2014 and based in Shanghai, China, Misihui operates a shopping platform focused on cosmetics. Its self-developed platform offers video tutorials for makeup looks such as daily wear, date makeup and interview makeup, along with skill sharing, logistics and after-sales services. The company earns revenue from online cosmetics sales, using its tutorial content to drive engagement, and from value-added services such as personalized recommendations and expert advice.
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