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MITA is a Beijing-based toy company making children's toys, including MITU wooden magnetic blocks and train sets.
Established in 2014 and based in Beijing, China, MITA focuses on IP creation, toy product development and IP scene operation. Its products include MITU wooden magnetic building blocks, MITU track building block electric trains and MITU T-shirts, sold online through Xiaomi Mall. In 2019 the company held more than 20 FlashMob activities in Guangzhou and Shanghai and opened a convenience store.
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