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MM Sports AB is a retailer of nutritional supplements and training apparel, based in Landvetter, Sweden.
Founded in 2002 in Norway and based in Landvetter, Sweden, MM Sports AB sells whey protein, plant-based supplements, pre-workout products and workout clothing through e-commerce and physical stores, mainly in Sweden and Europe. Lelle Sparringsjö and Olle Sparringsjö co-founded the company. In July 2025, The Feelgood Company, a portfolio company of Jordanes, agreed to acquire MM Sports AB from Capman, with completion expected in Q3 2025.
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