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Tel Aviv company whose Optimove platform provides customer-led marketing through a real-time, AI-driven customer data platform.
Founded in 2009 and based in Tel Aviv, Israel, Mobius Solutions, Ltd. sells customer engagement software under the Optimove name, including a real-time customer data platform for personalized multichannel campaigns. Its clients in iGaming, retail and mobile apps include BetMGM, and revenue comes from annual or multi-year subscriptions. In 2023 the company raised USD 75.00 mn in a Growth round led by Summit Partners, and CEO and founder Pini Yakuel leads it.
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