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MOMOTOY develops plush designer toys, toy IPs, and cultural merchandise for consumers aged 14 and above.
MOMOTOY develops and operates designer toy IPs and related consumer products, with a focus on plush toys and cultural merchandise. Its brand targets consumers aged 14 and above and sells through online and offline channels. Founded in 2022, the company is based in Beijing, China. In April 2026, it closed venture funding from Kington Capital.
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