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MoPub provides advertising technology that helps mobile app publishers monetize ad impressions.
Founded in 2010 in California, US, MoPub provided mobile app publishers with ad serving, real-time bidding, and ad network mediation. Bryan Atwood and Jim Payne co-founded the company. Twitter acquired MoPub for USD 350 million in September 2013 and agreed to sell its in-app advertising division to AppLovin for USD 1.05 billion in October 2021. The organization generated USD 188 million in revenue in 2020.
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