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Edamama operates an e-commerce platform for baby products, including registry and diaper subscription services.
Founded in 2019 and based in Manila, Philippines, MotherNurture operates Edamama, an e-commerce platform for baby products. Its services include a gift registry and a diaper subscription in partnership with Procter and Gamble’s Pampers. In July 2021, it raised USD 5 million from Gentree Fund, Foxmont Capital Partners, Robinsons Retail and Kickstart Ventures to expand warehousing, delivery and omnichannel sales.
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