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New York customer data platform that unifies customer data and connects marketing and analytics tools for brands.
Founded in 2012 and based in New York, US, mParticle, Inc. provides a customer data platform that unifies customer data and integrates partner tools for marketing, analytics and personalization. Its clients include brands in retail, financial services, media, travel, gaming and quick-service restaurants. It earns revenue from subscriptions based on monthly tracked users and data storage. Rokt Corp. acquired the company for USD 300 million in January 2025.
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