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Must It Co. is a Seoul-based online retailer selling high-end fashion and beauty products for men, women and kids.
Founded in 2011 and based in Seoul, South Korea, Must It Co., Ltd. runs an e-commerce platform for fashion items, including clothing, footwear, belts, handbags and accessories. In June 2022 it raised KRW 20 billion in venture funding from new investor CJ ENM, and Yong-min Cho is the CEO. The company plans to use the funding to build collaboration with CJ ENM on luxury services.
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