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MVPindex measures sponsorship value with social media and media analytics for sports and media clients in North America.
Founded in 2012 in Austin, US, MVPindex provides software for measuring and valuing partnerships and sponsorships in sports and media, using data from over 3.2 million households across 210 Designated Market Areas in the US. The company raised USD 20.00 mn in a Series B round led by Verance Capital on June 26, 2023, after three funding deals in total. Asaf Furman, Brian Foley and Wiekert Visser are named as CEOs.
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