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My Expert Midwife sells personal care products and provides advice for pregnancy, birth, and postpartum care.
Founded in 2017 by Lesley Gilchrist and Claire Charlton, My Expert Midwife is based in North Yorkshire, UK. It sells pregnancy, postpartum, and baby care products and provides advice through videos, blogs, ebooks, guides, and webinars. In July 2025, it raised GBP 1.59 million in venture funding led by returning investor Pembroke VCT, with individual investors participating. The funding is intended to support ecommerce and retail growth, a brand relaunch, research, and product development.
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