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Masters is a mobile app with guided training programs from athletes.
Founded in 2021 in California, myCrew, trading as Masters, offers mobile training programs led by athletes. Its four-week, on-demand courses have featured Shaun White, Emma Coburn, Kai Lenny, and Ada Hegerberg. Sweet Capital led a seed fund valuing the company at USD 2.7 million in January 2022, with Mucker Capital, Goodwater Capital, Luxor Capital, and individual investors participating.
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