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MYLED provides data aggregation and analysis for audiences in out-of-home environments, using its Arabox devices.
Founded in 2013 and based in Krakow, Poland, MYLED sp. z o.o. focuses on data analytics for out-of-home advertising. Luke Przebinda is the founder and Grzegorz Sliwa is CEO. Its Arabox devices use AI algorithms to monitor pedestrian movement, capturing foot traffic, demographics and behavior for businesses in urban planning, retail and advertising. The company has completed three deals, and Inovo VC participated in its latest round, raising USD 0.30 mn, which matches the company's total raised.
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