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Natals, Inc., doing business as Ritual, sells multivitamins and supplements through an e-commerce platform from Los Angeles, US.
Founded in 2015 and based in California, US, Natals, Inc., doing business as Ritual, sells vitamins and supplements online. Its range includes multivitamins for men and women, prenatal and postnatal multivitamins, a protein product and the Synbiotic+ capsule. The company was founded by CEO Katerina Schneider. In November 2023, it raised USD 25 million in Series A funding led by Archetype, Hypersphere Ventures, Anagram, Dialectic AG and Accel.
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