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Boulder-based pet food company selling premium dog and cat food under the I and love and you brand.
Founded in 2012 and based in Boulder, US, Natpets, LLC operates under the I and love and you brand. It makes premium dry and wet pet food, treats and superfood blends for dogs and cats, including the Naked Essentials and Nude Superfood lines. Products are sold direct to consumers by subscription and through retailers in the United States and Canada. L Capital acquired I and love and you in a deal with undisclosed financial terms.
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