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Agen-based maker of premium grain-free and low-grain dog and cat food, sold direct to consumers and retailers in Europe.
Natura Plus Ultra Pet Food SAS produces premium dry kibble and wet food for dogs and cats, with grain-free and low-grain recipes made at its facility in Agen, southwest France. Products are sold to pet owners and retailers in France and other European countries, including through a subscription service. Founded in 2013 and headquartered in Agen, France, by Henri Anicet and Matthieu Wincker, the company completed a secondary buyout in March 2021, raising EUR 68 million from Eurazeo and Eutopia. In October 2025, Inspired Pet Nutrition Ltd., a portfolio company of CapVest, acquired it from Eurazeo and Eutopia.
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