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Nature Planet ApS designs and sells sustainable toys and souvenirs for attractions and tourist destinations.
Founded in 2005 in Denmark, Nature Planet sells plush toys, educational toys and accessories through wholesale, B2B and direct-to-consumer channels, mainly in Europe. Its products emphasize reducing, reusing and recycling and often link to animal themes and ecological awareness. CEO Søren Lund leads the company. In June 2019 Procuritas Partners acquired a majority stake, with terms undisclosed.
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