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Pasadena-based snack company making plant-based soft-baked fig and oat bars for health-minded consumers and families.
Founded in 2011 in Pasadena, US, Nature's Bakery, LLC makes soft-baked snack bars, including Oatmeal Crumble Bars, Whole Wheat Fig Bars and Brownie Bars, marketed as free from dairy and nuts. Products are sold in the United States and Canada through retailers and direct-to-consumer channels. Vmg Partners acquired the company in June 2016, and Chris Lansing is CEO.
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