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Naturium makes skincare and body care products, including serums, cleansers, lotions, and creams.
Founded in 2019 and based in California, US, Naturium makes skincare and body care products using botanicals and active ingredients. Its range includes serums, cleansers, body wash, creams, lotions, face oil, and lip balm. Susan Yara founded the company. In August 2023, e.l.f. Cosmetics agreed to acquire Naturium from Prelude Growth Partners for USD 333 million in cash and stock.
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