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Neolane developed marketing automation software that became part of Adobe's marketing products.
Neolane developed marketing automation tools for customer engagement and multichannel campaigns. Its technology became part of Adobe Campaign, which supports audience segmentation, email marketing, and campaign management. Founded in 2001, the company was based in Middlesex, UK. Adobe Systems acquired it on June 27, 2013, in a deal valued at USD 600 mn.
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