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New Milani Group makes Milani Cosmetics face, eye and lip products, sold online and through retailers.
Founded in 2001 and operating primarily in Los Angeles, US, New Milani Group LLC makes cosmetics, focusing on face, eye and lip products such as foundations, primers, mascaras and lip glosses. Its Keep It Full lip line and Conceal + Perfect complexion range are notable, and it has added skincare such as the Clean Start Prep Step Hypochlorous Acid Facial Mist. Revenue comes from e-commerce and major retail partners, and in 2017 it reported revenue of USD 112.50 mn and EBITDA of USD 37.50 mn. Gryphon Investors acquired a majority stake in May 2018.
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