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Tokyo-based brand digital transformation company working on branding and marketing for millennial and Gen Z consumers.
NEW STANDARD offers strategic branding, promotional campaigns and value communication services for millennial and Gen Z consumers, across sectors such as health insurance, entertainment and beverages. Founded in 2014 in Tokyo, Japan, the company is led by CEO Shotaro Kushi. It raised JPY 160 million in Series E funding from investors including Sony Ventures and Dentsu Ventures, and has completed 3 deals, the most recent on July 18, 2023. Its valuation is JPY 2,241.319 million.
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