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New Tradition Media manages out-of-home advertising assets and develops campaigns for brands and agencies.
Founded in 2010, New Tradition Media is based in New York, US, and was founded by CEO Evan Richheimer and CRO Vincent Mastria. It manages out-of-home advertising assets, including One Times Square in New York City and The Reef in Los Angeles. Its services include campaigns using large-format, lifestyle centre, and transit media, as well as signage for real estate transactions. In June 2023, Blackstone Group acquired a majority stake.
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