New World Company Inc. is a Tokyo health company whose SureFIT AI tool determines shoe sizes from foot measurements.
Founded in 2012 in Tokyo, Japan, New World Company Inc. provides foot health solutions, including SureFIT, which uses AI to determine optimal shoe sizes from individual foot measurements. It licenses SureFIT to retail partners and offers healthcare products and consulting to medical institutions and local governments. Co-founded by Kayse Lim and Tomohiro Ono, who is CEO. In January 2018 the company raised JPY 60 million in venture funding from Colopl Next and D4V.
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