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Nice is a Hangzhou e-commerce live streaming platform offering Taobao live broadcasts and related branding services.
Established in 2017 and based in Hangzhou, China, Nice is a one-stop e-commerce live streaming company. It provides live broadcast and branding services, including Taobao live broadcasting, and earns revenue from those services. In July 2019, it closed angel funding from new investor SAIF Partners.
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