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Nice Film, founded in 2016 in Beijing, produces film and television content and incubates IP for its productions.
Established in 2016 and based in Beijing, China, Nice Film operates as a film and television production company and later changed its name to Nicefilm Entertainment. Chairman and CEO Likun Zhang, a Communication University of China graduate, previously worked as a host for Beijing Radio & Television Station. In August 2020 the company closed strategic investment from Alibaba Pictures. Its productions include Plot Love and Make My Heart Smile, and it offers IP management, financing and derivative services.
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