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Nichefire analyzes conversations and trends across media channels for brands.
Founded in 2022 and based in Kentucky, Nichefire uses AI to analyze social media, blogs, search traffic, news, and influencer activity for consumer insights. It serves brands in consumer packaged goods, retail, and dining. In January 2025, it raised USD 2.6 million from Cintrifuse Capital, Commonwealth Seed Capital Fund, IrishAngels, Rev1 Ventures, Allos Ventures, Bluegrass Angels, and Keyhorse Capital. CEO Michael Howard led the company as of that month.
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