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NielsenIQ provides consumer and retail measurement, insights and analytics.
Founded in 1923 by Arthur C. Nielsen, NielsenIQ is based in Chicago and provides consumer and retail measurement, insights and analytics for consumer packaged goods and retail companies. Its products cover shopper behavior, product assortment, availability, forecasting and market research. In October 2020, Advent International bid to acquire the Nielsen Consumer LLC business unit from Nielsen Holdings plc for USD 2.9 billion.
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