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Nootropic Lab develops cognitive enhancement products, including the PureFocus beverage.
Founded in 2022 and based in Seoul, Nootropic Lab develops cognitive enhancement products for students and professionals. Its PureFocus beverage is marketed to support focus and cognitive performance. The company sells products directly to consumers in South Korea and has a collaboration with Myeongdong Oasis Pharmacy. In September 2025, it raised Seed funding from CNT Tech and DB Capital.
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